I was just looking through my Facebook invitations and noticed that the first communication I get from many of my “friends” is an invitation urging me to buy something, or listen to something that will end up in me buying, or buying into something.
I tried to find prior Facebook posts from each of these friends that had a message that I might find valuable on a personal level. Nope. None to be found. All I could find were posts trumpeting the product in question or no additional posts at all.
I wish I could command you to remember that nobody likes to be sold to (not even you). Now don’t get me wrong. I’m a big believer in Facebook for Business, but please, unless I ask directly, can we do business a little later down the road?
Networking online or offline flourishes when there is at least an attempt at creating some type of personal relationship before you start selling. Facebook is a great way to initiate and maintain those relationships, and you have to work at it.
Sending out mass invites certainly works for some and I know sales can be looked at as a numbers game, but I don’t want to be looked at as a number. Especially not from someone who claims to be my friend.