Sales Tips

Human Communication vs. The Social Network

January 25, 2011

Our daughter Leah’s family lives some distance away. Our son-in-law Charlie sends me, via a social network, pictures of their daughter Katie all of the time. I love it. Little did I suspect that this act of generosity could be perceived as unsocial. I witnessed just such a breach of sociability in social networking just this past [...]

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Be My Friend on Facebook. Now Buy from Me.

November 29, 2010

I was just looking through my Facebook invitations and noticed that the first communication I get from many of my “friends” is an invitation urging me to buy something, or listen to something that will end up in me buying, or buying into something. I tried to find prior Facebook posts from each of these [...]

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Sure… I Want You to Hire Me!

October 1, 2010

One of my friends on Facebook, Gina, commented on an article I shared on my business page. The article, written by Brian Solis, gives a detailed account of steps needed to convert attention into action with your social media marketing. Gina wrote, “Every time I read one of these articles, I get lost in the [...]

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Do You Sell Too Soon?

September 24, 2010

When it comes to business… social networking and face to face networking aren’t that different. You’ve probably seen others interact with new contacts, open a channel of communication, and then start selling their butt off.   Now don’t get me wrong. Selling is good. Nothing happens until something gets sold. However, there’s a time and [...]

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Baby Boomer Business People and Social Media

August 24, 2010

Speaking today for an organization where most of us in the room were baby boomer business people, I did an informal survey of those who had not yet ventured into the world of social media marketing. I waited to hear reasons that would give me a new mantra, but it kept coming back to, “I [...]

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Do You Use A Sales Sledge Hammer in Your Social Networking?

August 19, 2010

Visited with my friend Bob at his auto body shop here in Northridge, CA. (He’d just made my car look pretty again). He told me a tale of two sales calls that he’d experienced first hand. His story amplifies the reality that “nobody likes to be sold to”, especially if they get hit by the [...]

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Stop Selling… Start Listening. A Tip That Also Applies to Social Media

August 4, 2010

We’ve gone from the horse and buggy to the automobile. We’ve gone from lanterns to electricity; and we’ve gone from traditional marketing to social media marketing. The switch from the old marketing media to the new didn’t diminish the need for effective marketing and sales skills.  Sales and marketing tips that worked before the advent [...]

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What is your Social Media goal?

July 19, 2010

“If you don’t know where you’re going— that’s where you’ll end up.” Active with online social media?  Working on a project? Getting ready for an offline phone conversation, or an appointment? — What is your outcome? Success overall, and strategy development in particular demand that you be clear on your outcome, and your outcome should be [...]

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Are you being asked to do more marketing on a smaller budget?

July 12, 2010

This is from an article by Ike Krieger & Andrew Sokol featured in the LA Times Sunday Magazine Q: My marketing budget has been cut, but my need for results keeps increasing.  How can I create marketing that gives me the greatest return on my investment? A: Whether you own your own small business; are [...]

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