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Peanut Butter Cups and Contrary Marketing

December 21, 2010

Traditional marketing teaches you to take an intimate inward look at your business, your product, your service, your ideas, or you, to determine specifically how you are better than your competition. This new understanding of your “market value” will provide you with the ammo you need to promote your offering effectively and profitably. How is [...]

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Business Networking and Sex

December 7, 2010

No politics, no religion, and no sex. That’s a networking rule I was taught early on. This is a rule to live by if you want your business networking to be effective, productive, and profitable. Just before the recent 2010 mid-term election there was an awful lot of politicking being done on the old Facebook. [...]

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Be My Friend on Facebook. Now Buy from Me.

November 29, 2010

I was just looking through my Facebook invitations and noticed that the first communication I get from many of my “friends” is an invitation urging me to buy something, or listen to something that will end up in me buying, or buying into something. I tried to find prior Facebook posts from each of these [...]

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Here’s to Social Media, Tin Cans, and Turkey on Thanksgiving

November 22, 2010

Growing up in Cleveland Heights, Ohio, there was a period of my life when I was an avid user of tin cans and string to communicate with Bruce Schaeffer across the driveway separating our houses. We both lived on the second floor of our respective two family homes. Until we pulled the string tightly at [...]

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Identify a Successful Brand Strategy with a Perceptual Map

October 28, 2010

“Backwards Marketing” and “Backwards Selling” are the two main principles of Contrary Marketing™. “Backwards Marketing” is when your tactics are put into place before you identify your brand strategy. This usually creates the need for you to compete on price. Your brand strategy is designed to create a perception of your business that answers the question, “Why [...]

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The Best Way to Use Famous Quotes in Your Social Networking Posts

October 20, 2010

You’ve just posted one of your favorite quotes. Your effort lets me know that you consider the specific quote to be of value. This video reminds you to share your feelings about the quote and the person your quoting that led you to post it in the first place. (Here’s a link for mobile: http://www.youtube.com/watch?v=j4hNzYElGGg [...]

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Five Steps for Success In Social Networking and 3-D Networking

October 15, 2010

I recently saw the movie about Facebook. I was inspired. In an effort to make myself seem more technological I’ve come up with the term “3-D Networking.” What in the heck is 3-D networking? Well, it’s good, old-fashioned, face-to-face networking, and since it’s live it qualifies as 3-D. When you compare 3-D networking to social [...]

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Sure… I Want You to Hire Me!

October 1, 2010

One of my friends on Facebook, Gina, commented on an article I shared on my business page. The article, written by Brian Solis, gives a detailed account of steps needed to convert attention into action with your social media marketing. Gina wrote, “Every time I read one of these articles, I get lost in the [...]

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Do You Sell Too Soon?

September 24, 2010

When it comes to business… social networking and face to face networking aren’t that different. You’ve probably seen others interact with new contacts, open a channel of communication, and then start selling their butt off. Now don’t get me wrong. Selling is good. Nothing happens until something gets sold. However, there’s a time and [...]

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Social Media and a Flat Screen TV

September 14, 2010

It was the early 1960’s. Uberstein’s Drug Store in Cleveland Heights, Ohio had a vacuum tube testing machine. Vacuum tubes are what made electronics of the day actually work. Whenever there was a problem with a radio or a television in the house we’d learned that a quick way to save money on repairs was [...]

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