Branding Tips

Peanut Butter Cups and Contrary Marketing

December 21, 2010

Traditional marketing teaches you to take an intimate inward look at your business, your product, your service, your ideas, or you, to determine specifically how you are better than your competition. This new understanding of your “market value” will provide you with the ammo you need to promote your offering effectively and profitably. How is [...]

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Identify a Successful Brand Strategy with a Perceptual Map

October 28, 2010

“Backwards Marketing” and “Backwards Selling” are the two main principles of Contrary Marketing™. “Backwards Marketing” is when your tactics are put into place before you identify your brand strategy. This usually creates the need for you to compete on price. Your brand strategy is designed to create a perception of your business that answers the question, “Why [...]

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Baby Boomer Business People and Social Media

August 24, 2010

Speaking today for an organization where most of us in the room were baby boomer business people, I did an informal survey of those who had not yet ventured into the world of social media marketing. I waited to hear reasons that would give me a new mantra, but it kept coming back to, “I [...]

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Don’t Try Social Media Marketing!

August 10, 2010

After speaking at an event I was approached by a member of the audience. She said, “I’ve’d been trying to develop a social media marketing campaign for over six months, and I haven’t gotten very far. Any suggestions?” I needed a bit more information before I could respond, so I asked,  “What’s your social media [...]

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Are you being asked to do more marketing on a smaller budget?

July 12, 2010

This is from an article by Ike Krieger & Andrew Sokol featured in the LA Times Sunday Magazine Q: My marketing budget has been cut, but my need for results keeps increasing.  How can I create marketing that gives me the greatest return on my investment? A: Whether you own your own small business; are [...]

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