Marketing Tips

The Duck and Cover Strategy of Social Media

September 7, 2010

We hear the sound of whooping sirens in the distance. Bells go off. Children start to scurry. We run to a retaining wall on the far side of the class room. As our line of cold war kids slithers together against the wall we all duck down and attempt to roll ourselves into a ball, [...]

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Baby Boomer Business People and Social Media

August 24, 2010

Speaking today for an organization where most of us in the room were baby boomer business people, I did an informal survey of those who had not yet ventured into the world of social media marketing. I waited to hear reasons that would give me a new mantra, but it kept coming back to, “I [...]

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Do You Use A Sales Sledge Hammer in Your Social Networking?

August 19, 2010

Visited with my friend Bob at his auto body shop here in Northridge, CA. (He’d just made my car look pretty again). He told me a tale of two sales calls that he’d experienced first hand. His story amplifies the reality that “nobody likes to be sold to”, especially if they get hit by the [...]

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The Age of the Social Media Manager

August 13, 2010

A man in his late 20′s approached me after a networking meeting. He had been asked to manage the social media at his work and felt like he was in over his head. His story prompted me to share this tip. Share and Enjoy:

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Don’t Try Social Media Marketing!

August 10, 2010

After speaking at an event I was approached by a member of the audience. She said, “I’ve’d been trying to develop a social media marketing campaign for over six months, and I haven’t gotten very far. Any suggestions?” I needed a bit more information before I could respond, so I asked,  “What’s your social media [...]

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Stop Selling… Start Listening. A Tip That Also Applies to Social Media

August 4, 2010

We’ve gone from the horse and buggy to the automobile. We’ve gone from lanterns to electricity; and we’ve gone from traditional marketing to social media marketing. The switch from the old marketing media to the new didn’t diminish the need for effective marketing and sales skills.  Sales and marketing tips that worked before the advent [...]

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One of Your Biggest Mistakes on LinkedIn is One of the Easiest to Fix.

July 28, 2010

You struggle to make your LinkedIn profile exactly right. You want to communicate to and with other movers and shakers in your industry. You smile when you finally get all important information inputted into all appropriate places.  Then it’s on to the next step… joining groups. Joining and participating in groups is a great way [...]

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Not Yet Time for a Social Media Marketing Campaign?

July 25, 2010

“If you can manage to keep your head about you while all those around you are losing theirs… you obviously don’t have all the information.” Does it seem like everyone has been put under the spell of social media? Does it seem like people don’t really talk anymore? All they do is stare at the computer on their desk, [...]

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What is your Social Media goal?

July 19, 2010

“If you don’t know where you’re going— that’s where you’ll end up.” Active with online social media?  Working on a project? Getting ready for an offline phone conversation, or an appointment? — What is your outcome? Success overall, and strategy development in particular demand that you be clear on your outcome, and your outcome should be [...]

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Are you being asked to do more marketing on a smaller budget?

July 12, 2010

This is from an article by Ike Krieger & Andrew Sokol featured in the LA Times Sunday Magazine Q: My marketing budget has been cut, but my need for results keeps increasing.  How can I create marketing that gives me the greatest return on my investment? A: Whether you own your own small business; are [...]

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