TOP

Identify a Successful Brand Strategy with a Perceptual Map

Backwards Marketing” and “Backwards Selling” are the two main principles of Contrary Marketing™.

“Backwards Marketing” is when your tactics are put into place before you identify your brand strategy. This usually creates the need for you to compete on price.

Your brand strategy is designed to create a perception of your business that answers the question, “Why should people buy from me, and not my competition?”

This video* provides you with a tool that you can use to help identify your brand strategy. Enjoy!

*This is one of dozens of 5 minute business consulting videos I produced with Andrew Sokol.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • LinkedIn
  • MySpace
  • Ping.fm
  • Posterous
  • RSS
  • StumbleUpon
  • Technorati
  • Twitter
  • Yahoo! Buzz

Leave a Reply

Your email is never published nor shared.

You may use these HTML tags and attributes:<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>