“Backwards Marketing” is when your tactics are put into place before you identify your brand strategy. This usually creates the need for you to compete on price.
Your brand strategy is designed to create a perception of your business that answers the question, “Why should people buy from me, and not my competition?”
This video* provides you with a tool that you can use to help identify your brand strategy. Enjoy!
*This is one of dozens of 5 minute business consulting videos I produced with Andrew Sokol.