One of my friends on Facebook, Gina, commented on an article I shared on my business page. The article, written by Brian Solis, gives a detailed account of steps needed to convert attention into action with your social media marketing.
Gina wrote, “Every time I read one of these articles, I get lost in the lingo and apply none of it. Maybe that’s the point: they want me to hire…them!”
I sent a reply that attempted to clarify the article, which as I look back, may not have addressed Gina’s reason for writing at all. I then turned my attention to the final part of her comment, which in hindsight is actually the bigger issue of the two.
Initially I figured it would be a good idea to avoid addressing the “they want me to hire…them” comment, but it occurred to me that Gina was absolutely correct. The goal of the information I share, whether authored by me or someone else is to help you succeed in your business. If you think the information is valuable but can’t, don’t know how to, or don’t want implement the tips, tools, and ideas on your own… then YES! I’d like you to hire me.
My wife likes to remind me… my business is not a hobby. I have a marketing agency specializing in Social Media, and just like all of us who go into business I want to make a profit. But, the first goal of my business is to help you solve your problems.
That’s the reason Ike Krieger, Brian Solis, and others write articles like the one in question. We want to share our expertise, become a trusted resource, and when the time is right… do some business.
I actually define business as the ability to solve other people’s problem and make a profit. Using that definition clears the way for me to focus on solving your problem instead of mine. If business is the ability to solve other people’s problem and make a profit… and I solve your problem… what happens to my problems? They are solved also.
This kinder and gentler marketing and sales mindset is contrary to the one most of us are used to. As soon as those in your market believe that you’re in business to solve their problem rather than your own… your business will have a much better chance to grow and prosper.
I have learned that before any communication involving a prospect or existing client I should ask myself the following questions:
- What problem am I trying to solve?
- Whose problem am I trying to solve?
Here’s the tip:
Before any communication involving a prospect or existing client learn to consistently ask yourself those same questions.
So Gina… thanks for your comment. It reminded me just how valuable those two questions really are and the reason I ask them.
There’s so much marketing and sales information available on the internet. Some is very helpful, some not so much. Some is available at little or no cost; other sources require payment. Bottom line… if you don’t have the time, desire, or know how to address a critical business issue … seek out and hire a trusted business resource to help make your life easier and your business more profitable. I look forward to being on that short list.